Getting Your Press Releases Published

You may have spent a whole fifty dollars on your new flashy logo from fiverr but it does not need to be foremost in your press release. As a media professional, a continued pet peeve is the submission of press releases and other documents that make it difficult for a media house to cut, paste and edit. Remember your goal is to get people to read your story and take…

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Making the Most of Your LinkedIn Page

LinkedIn is presently ranked as the third most popular social networking site behind Facebook and Twitter with more than 255 million monthly users. While you may have mastered Facebook and/or Twitter, approaching your LinkedIn with the same strategy is not the best way to get the most from this platform. LinkedIn’s primary focus is fostering connections for business. Its entire business model is built around this premise, with a premium…

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