Making the Most of Your LinkedIn Page

LinkedIn is presently ranked as the third most popular social networking site behind Facebook and Twitter with more than 255 million monthly users. While you may have mastered Facebook and/or Twitter, approaching your LinkedIn with the same strategy is not the best way to get the most from this platform. LinkedIn’s primary focus is fostering connections for business. Its entire business model is built around this premise, with a premium…

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Getting More Engagement on Your Fan Page

In the six years I’ve been on Facebook they have made a lot of changes. It used to be that all of your 250 fans would see everything you posted but now probably less than 50 of your 250 fans would see what you share the first time. That is because Facebook wants to encourage you to pay to boost your best posts so more of your own fans can…

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Facebook Pages Manager is Your Friend

From time to time I have to manage social media campaigns for clients. (I much prefer to teach you how to do it so it is as authentic as possible.) What helps me tremendously in this is the Facebook Pages Manager. While you can do basic uploads and sharing from your regular smartphone Facebook app, the Pages Manager allows you to see as much information as you would in front…

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Did You Know You Could Schedule Your Posts?

Often when I ask business owners why they haven’t been updating their Facebook pages the response is “I don’t have the time.” But you can make the most of what time you do have by planning and setting up a series of posts in a few easy steps. Hopefully you are spending some of your time working ON the business. This is where you are making plans for the week…

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