Making the Most of Your LinkedIn Page

LinkedIn is presently ranked as the third most popular social networking site behind Facebook and Twitter with more than 255 million monthly users. While you may have mastered Facebook and/or Twitter, approaching your LinkedIn with the same strategy is not the best way to get the most from this platform. LinkedIn’s primary focus is fostering connections for business. Its entire business model is built around this premise, with a premium…

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Getting More Engagement on Your Fan Page

In the six years I’ve been on Facebook they have made a lot of changes. It used to be that all of your 250 fans would see everything you posted but now probably less than 50 of your 250 fans would see what you share the first time. That is because Facebook wants to encourage you to pay to boost your best posts so more of your own fans can…

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Facebook Pages Manager is Your Friend

From time to time I have to manage social media campaigns for clients. (I much prefer to teach you how to do it so it is as authentic as possible.) What helps me tremendously in this is the Facebook Pages Manager. While you can do basic uploads and sharing from your regular smartphone Facebook app, the Pages Manager allows you to see as much information as you would in front…

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Did You Know You Could Schedule Your Posts?

Often when I ask business owners why they haven’t been updating their Facebook pages the response is “I don’t have the time.” But you can make the most of what time you do have by planning and setting up a series of posts in a few easy steps. Hopefully you are spending some of your time working ON the business. This is where you are making plans for the week…

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5 Seconds to Make an Impression – Your Photo

It takes five seconds or less to make an impression whether good or bad. How is your social media profile helping you with this? More than the words you say, its the images that tell the tale. We are visual creatures and its pretty hard to believe you will handle my business needs well if your business or personal profile shows you drink in hand, acting wild or showing too…

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The Power of Words and Images

The slogan I’ve used for goldenmedia for many years has been words…images…life. Today I came across this ad in my Facebook news feed for a South African scotch called Bells. Never heard of it before and I don’t even drink scotch but the ad had me and a few friends teary eyed. Its not a hard sell ad at all but you get the message and leaves you with a…

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Small Hoteliers Need to Get on Trip Advisor

BAKER HILL, Montserrat – Small hoteliers, villa and bed and breakfast owners on Montserrat are being encouraged to get on the social media platform Trip Advisor. During last Thursday’s Social Media session with media strategist Nerissa Golden, the more than 20 property owners gathered at the Grand View Bed & Breakfast were given information on the various social platforms available to help boost their business. Golden encouraged the owners, who…

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