Goldenmedia was contracted to produce an investment guide for Montserrat by the Montserrat Development Corporation. The project spanned six months, with the first phase being to generate content for the guide which highlighted the island’s main industries and also what life is like. During the second phase, the company pursued limited advertising contracts, oversaw the design and production of the final product and ensured its delivery to the client. The…
Read MoreIs Your Message Clear?
So many things are coming at your customers on a daily basis. Your message must be clear and it needs to stand out in crowded media spaces. The winner is not the one who makes the most noise but the one who can connect with their customers and compel them to act. Your message is not for everyone and so it should be crafted to reach the people who are…
Read MoreTell Your Story: Writing a Compelling Job Letter
You don’t need to begin with Once Upon a Time but you do need to find engaging ways to tell the story of your area of expertise. If you are applying for a new post which you may not have qualifications in, telling the story of how your past experiences have prepared you for the new opportunity is very important. You must be able to grab the reader from the…
Read MoreWhat’s Your Brand Story?
You’ve only been in business a few months or maybe a few years but you have got a story worth telling. People connect with stories and that is not limited to small children. We all love a great story, which is why magazines, news programs and the plethora of blogs online grab us daily. What story do you tell? Tell me the story of how you decided to start your…
Read MoreFocus Your Hustle!
If you spend any time online and on social media someone will try to sell you something. Including me. Buy my books here 🙂 Anyway read on. If you are insecure in any way about what you are selling or doing to make money of your own, then you will spend even more time searching to find ways to sell better or do business better. Before too long you’ve read…
Read MoreGood Service Counts
Even if you are the only company doing what you do where you are doing it, don’t take it for granted. Your customers have options to use your service or do without it, even if there are no other choices at the moment. I’m not one for ranting online but I had to take to twitter today as I couldn’t even get internet service long enough to google or send…
Read MoreSmall Hoteliers Need to Get on Trip Advisor
BAKER HILL, Montserrat – Small hoteliers, villa and bed and breakfast owners on Montserrat are being encouraged to get on the social media platform Trip Advisor. During last Thursday’s Social Media session with media strategist Nerissa Golden, the more than 20 property owners gathered at the Grand View Bed & Breakfast were given information on the various social platforms available to help boost their business. Golden encouraged the owners, who…
Read MoreGet Your Own Website
As a region, the Caribbean still has many leaps to make in order to fully benefit from the power and possibilities that the World Wide Web affords. For business owners, the getting by and just enough mentality must end. Access to a US mailbox means your customers can order groceries, clothing, furniture from Walmart or any store they desire abroad and have them shipped next day. Gone are the days…
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