Telling Their Story
I became acquainted with the work of Howard and Mitzi Allen of HAMA Productions in 2005. Not long after I organised a film festival on St. Maarten for a chance to meet them and other Caribbean filmmakers. What became immediately apparent was that the company needed support to promote their film.
Goldenmedia initially volunteered to develop a blog for their film The Skin (2011) and eventually we transitioned to a full website and integrated their social media accounts on Facebook and Twitter.
As the company grew we were contracted to design a marketing and promotions strategy. We handled their publicity and our most important challenge was to generate stories about their film and their work as key players in the Caribbean film industry.
Since 2006, we’ve written stories and news features which have been published globally and have lead to opportunities to screen The Skin and other films at festivals and private events across North and Central America, the Caribbean, United Kingdom and in Taiwan. Our stories also generated demand for radio and television interviews at stations in Canada and across the Caribbean. Most importantly interest in purchasing the film and also older productions increased.
The couple also continue to receive requests to teach and participate in various activities to not only promote the film but their home country of Antigua & Barbuda.
Increasing Awareness and Funding of the Pink Ribbon Charity
Since 2009, Goldenmedia has supported the promotion of the first breast cancer awareness charity on Montserrat. Now called the Pink Ribbon Charity which works along with Caribscan, a digital imaging company, the organisation annually hosts a fundraising work and other activities to raise awareness.
Understanding the ways in which the target audience receives information today is critical. Where are they and how do we get them to respond?
Goldenmedia consulted with the team on event promotion and the most cost effective ways to connect with their audience. We recommended a combined use of live interviews, Press releases, graphics design, Facebook marketing, and photography.
Over the years we’ve supported them by co-hosting radiothons, radio interviews, and multi-media promotional support. In 2014, the charity saw a record 190 people including children take part in the walk. An additional 60 women were also able to receive free mammograms on Antigua from the funds raised.