Facebook Has Hidden Your Fan Page From News Feed, Now What?

Facebook is being their usual generous self. They’ve been informing me for more than a week now that they want me to get as much of the content my friends and family are sharing so they have moved all of the content from my fan pages from News Feed to the Explore Feed. It officially rolled out around October 18th and for those of us who spend a lot of…

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Pay Attention to the Conversation

  Being the market leader in any sector means there will always be companies gunning for you. It is easy to think that you are on top and you will remain there because you created and dominate a space but that is far from the truth. You are either one story away from your next failure or your next success. Pay attention to the conversation. Where are you positioned and…

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Don’t Wing it in a Crisis

I had dreams of writing speeches and media releases for former President Barack Obama. He was so eloquent and I enjoyed watching him speak and conduct interviews with the press. I would have happily been one of the members of his communication team. The current US president, not so much. He has been a model example of what not to do when speaking to the press and the public. Truthfully,…

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Google Your Company. What Do You See?

Stop reading this article for a few seconds and type your company name in google.com and see what comes up. What did you find on the first page of results? Was your company website in the top five? Is a bad review on the first page? How about other companies with the same name and in the same industry? Where does your Facebook or other social media account rank in…

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Getting Your Press Releases Published

You may have spent a whole fifty dollars on your new flashy logo from fiverr but it does not need to be foremost in your press release. As a media professional, a continued pet peeve is the submission of press releases and other documents that make it difficult for a media house to cut, paste and edit. Remember your goal is to get people to read your story and take…

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Is Your Company Visible?

Toddlers can recognize a coke can. Why is that? Coca Cola is easily one of the most globally recognized brands. That red can with the white swirl is all you need to see to begin to salivate for what is in the can. The company spent almost 3.5 billion in 2014 to make sure we continue to want a coke to quench our thirst. While your company may not have…

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A Perfect Presentation

Not everyone has the gift of gab, witty comebacks and the right amount of smooth to draw in even the stiffest of crowds. But you can definitely set yourself up to have the best presentation experience with practice. Public Speaking If you get nervous standing up to speak, don’t accept last minute gigs. Position yourself always to have enough time to deliver well.

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