Being the market leader in any sector means there will always be companies gunning for you. It is easy to think that you are on top and you will remain there because you created and dominate a space but that is far from the truth.

You are either one story away from your next failure or your next success.

Pay attention to the conversation. Where are you positioned and what do you have to say about the changes happening in your industry?

Is your energy being spent outing fires or leading the conversation as the authority you are?

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