Toddlers can recognize a coke can. Why is that?
Coca Cola is easily one of the most globally recognized brands. That red can with the white swirl is all you need to see to begin to salivate for what is in the can. The company spent almost 3.5 billion in 2014 to make sure we continue to want a coke to quench our thirst.
While your company may not have that budget, you do need to ensure that you put time and money into ensuring customers know about you. Do not assume they are completely sold on your services and not shopping around.
The lines between marketing and public relations have blurred. Both are essential to staying visible.
Visibility on the platforms where your target audience hangs out is vital.
Social media is an important tool in your arsenal no matter your business. We form our perceptions of a brand or personality based on how we see them show up online. Before we send an email or pick up the phone, for certain you are being Googled. People make decisions about who is in the marketplace and where they want to invest their time and money by checking out your digital footprint.
If radio is a lifeline in your community, then get on it. Radio ads, PSAs, talk shows. Sponsor events and ensure that the station includes lots of mentions of your brand throughout the broadcast.
Photos are worth more than a 1000 words today. Invest in a professional photographer to capture your event. Do not rely on someone’s smartphone photo. A high quality photo can be transferred to magazines, newspapers, flyers, etc. At live events, have branding, brochures and other products on display so attendees know who is behind the experience they are enjoying.
Reading is still fundamental. What is being written about you? Are you in control of the message? Articles and features crafted to present the best version of your brand is a must.
Contact us for support on designing the perfect media strategy for your needs.