How are you doing with your 100 pieces of digital content that the experts believe we should have as a minimum?
Your digital content can be in the form of videos, blog posts, guest articles, podcasts, presentations, white papers. Mix up your content and share on various platforms so that potential clients can see your range and depth in your areas of expertise.
While video has increased as the primary way that people consume content, don’t overlook the written word. It helps with search engine optimization (SEO) and also for potential clients who want to get a real feel of who you are and whether you can provide solutions, they will take the time to search you out.
Give them a reason to make that call or send that email to connect with your expertise.