From time to time I have to manage social media campaigns for clients. (I much prefer to teach you how to do it so it is as authentic as possible.)
What helps me tremendously in this is the Facebook Pages Manager. While you can do basic uploads and sharing from your regular smartphone Facebook app, the Pages Manager allows you to see as much information as you would in front of your laptop.
You get to access the important features of scheduling posts, viewing how people are interacting with your content and respond to private messages and much more.
If you are always on the go then this is a great way to upload videos and photos quickly. Delete posts if you’ve made an error, create albums and maintain control of your content.
One caution: If you manage more than one page then ensure the correct page is highlighted before posting. The app always opens on the Fan page you opened last.
Get more great tips in my book Like. Follow.Lead – Understanding Social Media for Small Business .